Domination is Ashley’s annual corporate leadership event, this years theme; Transforming for The Future. Drawing inspiration from the bold energy and optimism of the 1980s, I developed a visual system that paired vibrant, contemporary color palettes with black-and-white photography and abstract digital artwork. The contrast between nostalgic imagery and modern graphic elements symbolized the company’s evolution; honoring its history while looking ahead to what’s next. Applied across event signage, presentations, and promotional materials, the identity was created for a dynamic and memorable experience that captures the excitement, momentum, and forward-thinking spirit of the event.
